Since the birth of the world wide web, most industries have been faced with the prospect of innovate or die. For many years the property industries managed, somehow, to stay out of the chaos. The traditional methods found a way to continue unchallenged. They adopted the web to enhance their offering yet, didn’t allow it to shape them or their companies. We shop, bank, communicate, socialise, search, and learn online, so it seems like they were not using all the technology available to them to appeal to a larger audience. Surely with all this technology, if we wanted to sell our home, we didn’t need a high-street agent to help us advertise it, right?
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